Monthly Archives: April 2010

NARIP: Big Apple Brunch April 18, 2010 @ Flux Studios, New York City

By: Jennifer Logue

On Sunday I got invited to attend NARIP’s Big Apple Brunch in New York City. I wasn’t too thrilled about waking up so early on a Sunday, but this event was definitely worth it. Aside from the food and the coffee, it was a terrific networking opportunity, especially for those who may be a little shy at traditional networking events.
With the NARIP brunches, everyone in attendance introduces themselves with a 30 second summary of who they are and what they’re looking for. It helps break the ice as well as bring the right people together for further conversation.

If you want to expand your music network and need a starting point, you should definitely attend. I met lawyers, producers, event planners, studio owners, managers, and fellow artists. There’s going to be another brunch in early summer and rumor has it, it’s going to be on the roof! (Flux Studios has an amazing rooftop space!)
For more on the brunch, check out the video below.

For upcoming NARIP events, stay tuned to


NARIP’s Art of the Music Deal- Thursday, April 22nd in NYC: 6:00PM-9:30PM

By: Jennifer Logue

As an artist in the music business these days, you need to speak more than just the language of music. In order to be in control of your career, you need to take ownership of your business, and a big part of that is being able to read through a contract. While it may be easier to just leave the legal jargon to your entertainment attorney, it’s certainly not beneficial. In order to stay in the driver’s seat, you need at the very least, a basic understanding of contract terms.

If you’re interested in jumpstarting your legal education, you should attend NARIP’s “Art of the Music Deal” on April 22nd in New York City. Taking place at the Benjamin N. Cardozo School of Law from 6:00- 9:30PM, the event will include guest speakers, Alisa de Rosa, Esq and Joe Hegleman, who will engage in a “mock” artist management deal negotiation. They will explain key deal points and show you how to make the most out of your next contract.
You can register online at or by phone at (818) 769-7007.
Walk-ins are permitted although advanced registration is encouraged.

And for all of you starving artists out there, this event is catered and the food is included in the admission price. I will be covering it for Indieslant, so stay tuned for a follow- up article!

Joe Hegleman, Ron Shapiro Management

Currently seeking new music to feature!

Hey there!
Are you an indie artist or band with hot tracks? Indieslant is currently looking for songs to feature on its site, podcast, as well as its Myspace page. Who knows, we may even do a feature story on you!

To submit tracks, e-mail:

Music Submissions

Be sure to include an artist bio and links to your websites.

All genres are open to submit!

Good luck!

The AIMP Pitch Session- Part 1: The Living Room, NYC

The Association of Independent Music Publishers (AIMP) is a great organization to be apart of if you’re serious about a career in music. Founded in 1977, with offices in both New York and Los Angeles, AIMP sets out to educate as well as provide a channel to discuss the most current music publishing issues facing the industry today. In addition, AIMP is constantly offering its creative members ways to get their music heard. One of my favorites is the AIMP Pitch Session.

The event takes place in two parts. At the first session, which took place on March 24th at the Living Room in New York City, a panel of industry insiders “briefed” a roomful of songwriters on three major label songwriting opportunities.

Moderated by Richard Stumpf of Cherry Lane Music Publishing, the panel focused on finding new material for Atlantic Records artist, Shanna Crooks, Mercury Records artist, Jessie James, and RCA artist, David Cook. The panel played a few of the artists’ old songs and then presented material similar to what is currently being sought.

“We want hooks. We want them sticky. Take that as you want,” said Richard Stumpf, when asked for songwriting tips from an audience member.
The second part of the session is slated to take place on April 28th. The songwriters present at the first meeting were given an e-mail address to present one song for each artist. A few of the songs will be featured, critiqued, and possibly placed at the AIMP Pitch Session: Part II. The deadline for song submissions is April 14th.

For information on how you can get involved with this and future AIMP events, visit:

The Living Room, NYC

Maureen Lloren (Glassnote), Jill Pedone (Cherry Lane), Richard Stumpf (Cherry Lane), and David Hoffman (Shapiro Bernstein)

Promoting Your Music as an Indie Artist- Interview with Michael Doernberg, CEO of Reverbnation

By: Jennifer Logue

 Reverbnation is my favorite site for independent musicians, hands-down. It’s loaded with tools artists need to successfully manage and promote their music. With a free membership, artists have access to custom-made widgets, a fan list management system, and easy to use newsletter templates. For next to nothing, artists can even have their music distributed to itunes, Amazon, Walmart, Lala, Rhapsody, and Pandora, among other vendors. What’s more, Reverbnation is constantly partnering with major brands like Ernie Ball and Microsoft to create new opportunities for emerging musicians.

 I don’t know where I would be without Reverbnation. Being such a huge fan and promoter of the site, I asked Michael Doernberg, its founder and CEO, to be the “inaugural” interview for Indieslant. We met up in Midtown for some drinks and chatted about music, the Internet, and how indie artists can create sustainable careers for themselves with a little business savvy.

While the internet has made it possible for anyone to distribute music, Michael says, “it’s a double edged sword, because becoming popular on the internet now is just as hard as it was to get signed to a major.” To become popular these days, you need to be a student of your business, set goals for yourself, and be constantly on the lookout for opportunities available to you.

On the topic of social networking sites and music marketing, Michael advises against spreading yourself too thin. “When you give a song away for streaming or for download, you’re giving away something of value. If you’re only getting one fan in return for that value, you’re not being fairly compensated. You should focus your energy on other sites where you’re seeing more results.”

The possibilities are endless for artists with just the right mix of talent, focus, and business sense. Michael referenced a few Reverbnation artists who are making things happen on their own terms: one singer/songwriter who raised $30,000 from her fans to record her latest album and one Midwestern band who inked a six- figure deal with the Jimmy Dean corporation.

For more on my interview with Michael Doernberg, check out the video portion below. A lot of information is presented, so make sure you take notes!

Interview with Michael Doernberg, Part I:

Interview with Michael Doernberg, Part II: