Monthly Archives: November 2010

NARIP’s Bands, Brands and Beyond Expo

By: Jennifer Logue

One of the fastest growing areas of the music industry today is the collaboration between bands and brands. Marketing and advertising campaigns are enhanced with the emotional power of music while bands, both major label and indie, are exposed to new audiences.

On Monday, November 15th, NARIP will be holding the Bands, Brands and Beyond Expo at the Cardozo School of Law in New York City. From 9:30AM to 6:30PM, execs from the top music companies and branding agencies will present case studies of their artist- brand partnerships, new deal structures, negotiation strategies, and much more.

If you are an independent artist or represent an independent artist, this would be a key event to attend. Not only will you walk away with a better understanding of band- brand partnerships, you will be given the opportunity to meet the movers and shakers of this field face- to face, and potentially develop valuable professional relationships.

For more information and to register, visit: